In a world where everybody and their brother seems to know an event planner, it is starting to get harder and harder to stand out from the competition. Whether you specialize in weddings, corporate events or everything in-between, the world of event planning is getting bogged down by cookie cutter events that all look the same, which begs the question – how does one differentiate themselves from the rest?
While there is no scientific answer when it comes to achieving success, there are some best practices that seem to help the best rise about the crowd. So, what are these trade secrets? Glad you asked because here are some surefire ways to stand out in the world of event planning.
Few event planners have the budget for large-scale marketing campaigns, which is why taking advantage of social media (did we mention it’s free) is such an appealing prospect. Create pages across various mediums about your company and post pictures and videos to some of your past events. This is a wonderful way to not only get your name out there but also to help build a following around your business.
Networking and Referrals
The world of event planning is often all about who you know, and it is in forming strong relationships that many companies see their business grow. Most people will choose an event planner who they have been referred to, so it is always important to keep up a strong relationship with your past clients because you never know when opportunity will come knocking.
As we have already mentioned, the world is far from experiencing a shortage of event planners, which is why it is so crucial to provide the greatest experience to your guests each and every time. By going above and beyond the call of duty, not only will you have people talking about your event, but they are also more likely to refer you down the road to their family and friends.
In a field where the majority of events are simply variations of one another, it is important to have some tools in your arsenal that can help set you apart from the competition. One of the biggest trends we are seeing is that event professionals are turning away from the standard “Photo Booth” experience, instead, opting for a unique and engaging video guestbook that captures guests in front of a green screen where the backgrounds are only limited by your imagination. Perfect for weddings and office parties, this idea not only delights guests but comes with the added benefit of providing promotional material for yourself down the road.
Understand Your Audience
Considering that you are unlikely to be putting on the same event for the same guests time after time, it only stands to reason that to stay relevant in a competitive field, you need to understand your audience and tailor the event to them. This goes from the food being served, the venue selected, and the entertainment provided. By providing your audience with a unique experience that is all their own, you will not only watch the satisfied look on your guests face, but you will also see how quickly word spreads that you and your company are a force to be reckoned with in the world of event planning.
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